One of the challenges we face as a start-up is trying to figure out if we have a large-scale market here for what we do or rather a small - albeit high-value - niche. Clearly the answer to this question dictates a great deal about what the right business model should be, what the growth curve will look like, how to reach profitability, etc. Alas, much is still yet obscured and so a lot of what we do on a weekly basis is to move in a particular direction and see how the view changes: do things look better or worse? Are our customers finding more of less value? Are our sales "sticky" in the sense that we can proliferate beyond an initial project engagement? Along those lines, next week sees us having a number of key meetings with customers, prospects and partners where we have an opportunity to get more answers to exactly those questions. This has all the makings of being a pivotal time for the company.....
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