Sunday, March 11, 2007
'Lax or Lion?
Friday, March 9, 2007
Ford's Disease: Octophenia
It tells the story of Jimmy, a youg 60s mod who is so internally conflicted that he doesn't just have schizophrenia, he has quadrophenia.
Imagine then the state of Ford as they too try and deal with the multiple personalites - read "badges" - that inhabit Dearborn these days. Here's my summary of their current state-of-affairs:
Ford: bog-standard badging, mass market boxes, and cars that are about as far from aspirational as you can get. Mustang was a nice try but honestly, a live axle in the 21st century? And never, ever, let Marketing tack on a plastic spoiler at the back, OK?
Lincoln: appealing only to a core demographic so old that oxygen cylinders and colostomy-bag holders are on the options list.
Mercury: a complete joke. Pick any standard Ford model, throw on it a different grill, a bit more chrome and add $4,000 to the price. Crass commercialism meets brain-dead buyer.
Mazda: the good news is that they only own a bit of it. The bad news is that they own any of it at all. Marketing department staffed by infantiles who live in a city tower-block somewhere and ride bicycles.
Volvo: an entire line-up targeted at the affluent-end of the surburban soccer-mon brigade. Fine, but hardly a viable long-term business. Some day real soon Ford will stick their own deeply-suspect styling cues into the mix, cut costs and quality and you can wave Volvo good bye, if you haven't already done so.
Land Rover: a money pit that drank cash to get it up to even a basic level of reliability, and a brand that Ford still doesn't know how to sell properly, despite the vehicles finally starting to, well, start for one thing. The quality is now there, but the marketing and sales is MIA.
Jaguar: a case study in how to devalue a brand that you bought to add class to the company line-up, but then allow managers in Europe to sign-off lineups including hideously underpowered estate cars and low-end vehicles a plenty. Go figure.
Aston Martin: finally, something Ford did right. Preserve and enhace the marque; use it as the flagship engineering brand, showcasing what Ford can do when it's allowed to; re-build all the sex/power/majesty of the earlier cars and, finally, turn a profit, something unheard of in the entire history of the company. Nice one.
So then, you might ask, as Ford tries to stop the headlong slide over the cliff into bankruptcy, what's their first step on the road to a cure? They sell Aston Martin of course, the only thing they have of value, for less than a billion bucks and smiling all the while. Well that should keep the lights on at Mercury for another couple of months so all right with the world then.
When quadrophenia finally got too much for Jimmy, and in a final moment of clarity and insight, he realised that he'd never be the best at anything. Mediocrity and a future that would lead him nowehere except into misery and pain, he rode his GS scooter off the cliffs above Brighton to his death. Finally, one thing he could do right and do it to completion. Now he'd be remembered, recognised even, and it was some kind of revenge on those who couldn't "see the real me".
To cure it's ills, it's octophenia if you will, Ford carves out the only one of it's personalities that is interesting, worthwhile or valuable. Welcome to heptophenia, Ford. All the same pain as before, but now without the passion, hope and desire. The cliff's that way ->
Wednesday, March 7, 2007
Far-Away Phone Call
Everything else about the place is great, but not enough. This one issue now dominates what I need from a hotel and so I'll have to look elsewhere if this doesn't improve.
Monday, March 5, 2007
Up or Down?
Even now, I look at that picture and have to reconstruct where I was, when, in order to answer the question of whether I was going up the escalator or down it. And it was only yesterday.
Sunday, March 4, 2007
The Naked Traveller
According to the New York Times, and as discussed by Slate magazine (http://www.slate.com/id/2160977/fr/flyout), this is the kind of view airport screening staff will be having of us all! (The lady in question was wearing a blazer and skirt at the time.) Well at least it might improve TSA recruitment at airports in the "fitter" parts of the country I suppose, but of course this being America it will only be a matter of time before someone gets hit with an invasion-of-privacy lawsuit, not to mention making us all very self-conscious when we pass through screening and the staff all start to giggle uncontrollably....
Will we be safer than now once these scanners are introduced? Perhaps, though I'm not sure this isn't the security equivalent of not only bolting and deadlocking the backdoor, but then welding it shut as well. Sure, it will be slightly harder for terrorists to smuggle stuff onto US domestic and international flights, but why would they bother? There are hundreds of much less secure airports around the world that also have the advantage of being close to their supposed training camps and supply depots. Planes travel; that's why they are valuable weapons for terrorists. It's far simpler to fly the thing somewhere noticeable and then do whatever it is that will comprise the next atrocity than it it to get control of an aircraft in the USA . Or, of course, and as we've seen in London, Milan & elsewhere, just move onto the next target: trains, subways, etc. Alas, that's the inevitable result. That door is largely closed, but many others beckon still.
Frankly, none of this makes me feel any safer than I do already - and yes, I do feel very safe flying, certainly more so than before when security here in the USA was a bit of a joke. (Pre-9/11, anyone could walk up to a gate, for example, without challenge, screening or ID checks, a situation that had been long gone in Europe for probably 10 years prior.)
SPend this money somewhere else on protecting other things. Cargo security is still largely missing-in-action. Make that more secure first before going to these extremes,
Friday, March 2, 2007
Commute #5: Evening light
Thursday, March 1, 2007
Earthquake this evening ...
... but no dogs were hurt. In fact, no dogs even woke up, in our house at least. It was a 4.2 magnitude quake centered about 80 km away. My wife and I felt a single jolt but that was really about it. Surprising we got any effects at all really from what was a relatively small event in a location over 50 miles from the epicentre.
Commute #4: Energy stop
Close to the end of another week. Travelling again next week so apologies in advance for more shots of aeroplanes, departure terminals and random foreign stuff.
Adobe goes on-line
From The Online Photographer
Interesting report that Adobe will be offering a basic set of Photoshop's capabilities as an on-line software-service. Strong defensive move (as the article points out), especially given Google's ravenous appetite for all things Web-ish. I think it will also open up new opportunities for Adobe to connect into the Flickr/YouTube worlds and truly develop a web presence to complement their strong "off line" tool suites. Nice to see a more mainstream company catching-on, albeit a little late, and being able to respond effectively to a fast-changing world. Personally, I look forward to Adobe hosting a web-served back-end database so I can keep my images somewhere safe and secure but also have access to all the power of the Adobe tool set to create web pages, blog entries etc. directly. Can't say I'll give up my own copy of Photoshop - have to fill those long flight hours somehow - but I'd welcome the additional capabilities this could bring.







